Discover the Japan tourists haven’t found yet
Small towns, hidden hot springs, local festivals and family-run restaurants that people here love, but that international travelers have barely discovered. Written by a team that lives in Japan.
Latest stories
- Snow Country Japan: A Winter Guide to Yuzawa and BeyondDiscover Japan’s Snow Country, just 70 minutes from Tokyo: ski straight off the bullet train, taste 129 local sakes, and explore hidden snowbound villages.
Explore by theme
Sightseeing
Historic towns and scenic spots worth the detour.
Culture
Festivals, crafts and living traditions.
Nature
Waterfalls, gorges and quiet mountains.
Food & Drink
Local markets and the places locals eat.
Experiences
River boats, pottery, bungee jumps and more.
Day trips from Tokyo
Just outside Tokyo. Far from the crowds.
Explore by area
Starting with the prefectures around Tokyo, all within a day trip or a weekend of the capital.
Travel like a good guest
Every guide includes the details that matter to locals: cash-only shops, reservations, opening hours and etiquette. So you can visit with confidence, and the places you love stay special.
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